Special Message from Marla Posey...
This seminar focuses on moving away from selling the physical attributes, amenities and finishes of a community and concentrating on curating your value proposition; selling your soft amenities, outstanding service and enriched customer experience. It will be an interactive format with break-out activities for improved learning and retention.
Our industry is experiencing a shortage of qualified candidates for employment, so it is becoming increasingly more important for companies to know how they can effectively recruit and retain their employees. Marla Posey, Founder of Spark Multifamily Consulting, will be presenting information on things you can do internally, to enhance, improve and amp-up your culture to provide an environment in which new employees are attracted to and current team members wouldn’t want to leave.
Marla Posey is a veteran industry professional who combines her experience and perspective as a property management senior-level executive, regional professional and onsite leasing specialist, and brings them to SPARK. Prior to SPARK'S launch, Marla was responsible for the development, strategic planning and launch of both Woodmont University as well as Woodmont Management, a subsidiary of Woodmont Properties. Additionally, she held executive and regional roles with Edgewood Properties, S.L. Nusbaum Realty, and Morgan Properties one of the 25th largest real estate owner/managers in the country. During her tenure with these firms, Marla led teams to successfully oversee the management, employee growth, development, disposition, acquisition, rehabilitation and redevelopment of communities within their portfolios. Looking to expand her reach, she launched SPARK Multifamily Learning and SPARK Multifamily Consulting to work with firms throughout the country. Marla is a respected National Speaker, a National Apartment Association Education Institute Faculty Member, Author, Motivational Speaker, Corporate Trainer, tech and trend geek, and a regular contributor to printed and digital industry publications. Additionally, she is a licensed New Jersey Real Estate Salesperson. She believes in exciting innovation, modern ideas, and technology-driven education, and has built the SPARK Multifamily brands around these core elements.
Learn more about Marla Posey and SPARK Multifamily at www.sparkmultifamily.com.