Luncheon Meeting: Attracting the Right Job Candidates
According to a recent Randstad study, 86% of workers would not apply for or continue to work for a company that has a bad employer brand. Having a strong reputation and culture as a company is no longer an option: it’s foundational to attract the best talent and retain your top employees. Though employer brands aren't new, many small businesses are new to understanding how to leverage their digital assets to compete with some of the top brands out there. What are candidates looking for about you before they apply? How can you leverage social media to support you in attracting your ideal candidates?
In this talk, we tackle these questions and more to help you develop a stronger, more compelling digital employer brand that works for you in your recruiting efforts. You will discover:
1. What an employer brand is and how to assess its effectiveness
2. Best practices for enhancing your digital brand reputation
3. Emerging trends that are being used to close the online prospecting and recruitment gap
4. How to use AI to optimize your recruitment and screening efforts
5. The top 5 qualities needed to attract and retain great employees.
ABOUT THE SPEAKER:
RAMOND WALKER teaches leaders how to grow and leverage self-efficacy for greater influence and impact in their careers and life. With over 12 years of advertising, design, and consulting experience, he is determined to create mission-aligned, people-empowered cultures through Brand Augmentation: a simple framework used to increase client and employee retention through personal, employer, and corporate branding strategies. His ability to pivot his career and reinvent his narrative led him to serve nearly 6 years as Creative Director for two creative agencies and 5 years as a Career Development educator for a an award-winning, nationally recognized technical college in which he taught over 2000 students how to find and land their ideal career. He more recently served as Head of Strategy for Goldmill Co., one of the leading minority owned creative agencies in the midwest, in which he supported multiple local and national marketing campaign launches. In addition to his consulting work, Ramond is a noted speaker and author having given talks to organizations like The University of Tulsa, Baker’s Hughes, Tulsa Community College, Build in Tulsa, TEDC, and the Metro Tulsa Civitan Club. In 2013, he launched the Dreamstart Entrepreneurship Conference, Tulsa’s only conference dedicated to cultivating a more racially diverse entrepreneurial startup community and in 2014 he released his first book, LifeScript, a workbook on goal setting. Learn more about Ramond Walker at www.walkerlegacy.co.
Register by October 10: $49 per member/$69 per non-member
Register October 11-16: $59 per member/$79 per non-member
Register on October 17: $69 per member/$89 per non-member
Reservations may be canceled up until Tuesday, October 10th at no charge. If reservations are canceled after October 10th you will be responsible for paying for the reservation in full. You can send someone in the place of the person registered for no additional charge.